The handover that actually works runs on overlap hours, not time-zone charts.
The appeal is obvious: a UK marketing lead gets a production team working while they sleep. The risk is just as obvious — work that drifts off-brief overnight, then needs redoing by nine. The teams that make this work treat the overlap window, not the time difference, as the asset.
That means two to three hours where both sides are online together, used for review and direction rather than status updates. Everything that can wait for async — drafts, renders, first-pass copy — moves through the night. Everything that needs a decision waits for the overlap.
The second condition is a single brand and compliance rulebook that both offices work from, so the India team is never guessing what London would approve. Get both right and the time difference stops being a handicap and starts being extra capacity.
of daily overlap is what separates a team that ships on-brief from one that reworks everything by nine.
Monthly notes on global banking, trust and what customers do next.