A new identity for an investment bank, in 30 days
The brief
SBI Capital Markets (SBICAPS), part of State Bank of India, wanted a refreshed identity to appeal to a new generation of investors. The challenge was to modernise its look while keeping its place within State Bank of India’s brand architecture, along with the credibility of an established institution. A major launch was approaching, and the bank needed a brand strategy agency that could deliver to a tight deadline.
What We Did
Drawing on our financial services branding experience, we redesigned the logo and introduced a clean, bold visual style that reflects the company’s ambition. The brand positioning strategy stayed the same; our job was to give it a modern face. Our corporate branding work also covered the launch: a logo film, advertising and a brand film.
The result
Brand refresh delivered in 30 days, in time for the launch.
A modern identity that still carries the trust of an established institution.
Launch film and advertising well received across SBICAPS and State Bank of India.