A bank website built to handle 3.55 million visitors at its peak
The brief
One of India’s largest state-owned banks, Union Bank of India, needed financial services website design that worked for its customers. The existing site had limited accessibility, dated navigation and security concerns. The bank needed one partner to modernise the site, keep it secure and make its customer communication more relevant through film and social media.
What We Did
- Website redesign services: simpler navigation, better accessibility and a structure built for search.
- Website security services: stronger security measures, plus custom dashboards.
- Website maintenance services and website management services: we took on the day-to-day running of the site, handling every update request.
Film and social: our in-house video production company, which covers everything from event video production to motion graphics agency work, delivered corporate video production and social media video production for the bank, including cyber fraud awareness campaigns.
The result
99.9% uptime, with a peak of 3.55 million visitors.
43% more page-one search rankings and 11% more monthly organic traffic.
9% lower bounce rate.
230–250 website update requests handled.
A social community of more than 4.2 million followers, up 20% in FY 2023–24.